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this year we have celebrated with…

About World Nutella® day


The first World Nutella® Day was established by the American blogger Sara Rosso on February 5th, 2007.

She loved Nutella so much that thought it deserved a holiday… And Nutella® fans loved it! They came together from all over the world to celebrate their passion for Nutella® on social media through photos, recipes and messages.       

World Nutella® Day has become a global phenomenon with people sharing and spreading the wonder of Nutella® at home, work, and school; in their off- and on-line communities, with family, friends and fellow fans everywhere.

In 2015, Sara transferred World Nutella® Day to Ferrero (the makers of Nutella®) to help it live on and grow for years to come.

From then on, every year we search for someone with Sara’s delicious devotion to lead the fan celebration on World Nutella® Day. Let’s find out with whom we are going to celebrate this year!

world nutella day map

10 easy ways to celebrate

make a recipe
with nutella®

write a song or poem
about nutella®

enjoy nutella®
somewhere interesting

strike a pose
with nutella®

create some nutella®
inspired art

do an original
flavor pairing

relive your first
nutella® experience

give nutella® to
people you love

introduce someone to
nutella® for the first time

host a delicious party
in honor of nutella®

learn more


The combinations with Nutella® are endless. Try these fun
dishes with your family, friends and fellow fans.