Press

Below is our press release, a press kit with high resolution images available for download, and some past articles written about World Nutella Day. Please contact us if you’re interested in an interview or a quote.

World Nutella Day 2010 Press Release

Join Worldwide Celebrations for Nutella on World Nutella Day!
Thousands of bloggers and fans worldwide get nutty for the chocolaty-hazelnut spread with online and offline tributes on February 5th

Milan, Italy January 18, 2010 – On February 5, 2010, Nutella fans around the world will once again celebrate their love for the chocolate-hazelnut spread for the 4th annual World Nutella Day. For the past four years, American writers living in Italy Sara Rosso and Michelle Fabio have joined with thousands of worldwide Nutella fans to get creative and celebrate with Nutella.

Through World Nutella Day, adults around the world are encouraged to experience a second childhood by discovering Nutella for the first time. From homemade recipes to haikus, from picture collages to odes to Nutella, fans are speaking out about their love and showing it online.

Cenk Sonmezsoy, Turkish food blogger from CafeFernando.com, adapted Botero’s famous interpretation of Mona Lisa for Nutella Day, having her clutch a beloved Nutella jar. “Nutella is to me what water is to others,” Sonmezsoy confessed.

Although many Italian and other European children fall in love with Nutella from an early age, the spread is just really hitting the American markets and around the world, and the excitement that fans experience when tasting Nutella for the first time is palpable.

“You’ll never forget your first time tasting Nutella. You’ll think your Mom is going to come in and take away the jar at any moment…even if you’re 60 years old. It’s decadent,” said Fabio.

NutellaDay.com, the online home of the event, now has a collection of over 400 recipes that feature Nutella in everything from cookies and cupcakes to drinks and pizza. There are also several Nutella substitute recipes for those who would like to make their own homemade version.

For this year’s celebration, hosts Sara and Michelle are also making a “Host a World Nutella Day party at Home” guide available for anyone planning an offline party on February 5th.

“We’ve gotten so many requests for information about local celebrations, from gelaterie to universities, and we’ve collected some great tips as well as a custom World Nutella Day playlist for a fun Nutella party at home,” added Rosso.

About World Nutella Day:
World Nutella Day, www.nutelladay.com was created in 2007 by Sara Rosso, an American writer living in Italy, and is currently co-hosted by Sara and Michelle Fabio, another American writer living in Italy. Lovers of Nutella get creative with the chocolaty-hazelnut spread and blog about their creations or send in recipes and photos.

Aside from the NutellaDay.com website, which boasts a list of more than 400 Nutella recipes from all over the globe, World Nutella Day can also be found @nutelladay on Twitter and on Facebook at http://www.facebook.com/WorldNutellaDay. World Nutella Day’s Facebook fan page has over 3,700 fans and growing quickly, with fans from all over the world: from Kuwait to France to the Philippines; 75% of fans are women and 50% of all fans are between 18-34.

About Sara Rosso:
Sara Rosso is an American digital strategist, writer and photographer living in Milan, Italy. She blogs about food at Ms. Adventures in Italy, and about tech talk and growing your business at When I Have Time.com.

She tried Nutella on her first trip to Italy in 1994 and tried not to gain the “Nutella 15″ when studying abroad years later. She’s been living in Italy since 2003. Sara can be reached via @rosso on Twitter and press AT sararosso DOT com.

About Michelle Fabio:
Michelle Fabio is an American freelance writer and attorney who has lived in her family’s ancestral village in Calabria, Italy since 2003; she blogs at Bleeding Espresso. Fabio writes for the Education Channel of About.com, a New York Times company, as the About.com Guide to Law School and is a frequent contributor to LegalZoom.com.

She tried Nutella for the first time in Italy in 2002 and wonders how she ever ate fresh bread without it. Fabio can be reached via @michellefabio on Twitter and michellefabio5 AT gmail DOT com.

Contact for World Nutella Day:
Sara Rosso, founder World Nutella Day
nutelladay@nutelladay.com
http://www.nutelladay.com/press

Ferrero S.p.A. is not officially involved with World Nutella Day, nor are the organizers compensated in any way for organizing it; World Nutella Day is truly a labor of love for the tasty treat.

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World Nutella Day 2010 Press Kit

The press kit contains the following:

  • World Nutella Day 2010 event press release
  • High resolution logo image and button image
  • High resolution images from past events (photos must be credited to SaraRosso.com)
  • Some suggestions for interview and article topics about World Nutella Day, brands online and social media, including details on our fans!

Download the Press Kit in .zip format. Please contact us if you have any questions or problems.

Press Coverage

Some press mentions for World Nutella Day 2009: