Press

Below is our press release, a press kit with high resolution images available for download, and some past articles written about World Nutella Day. Please contact us if you’re interested in an interview or a quote.

World Nutella Day 2012 Press Release

World Nutella Day Celebrates 5th Anniversary
Thousands of bloggers and fans worldwide celebrate Italy’s edible treasure with online and offline tributes for the 6th anniversary of World Nutella Day on February 5, 2012.

Milan, Italy January 23, 2012 – On February 5, 2012, thousands of fans around the world will once again celebrate their love for one of Italy’s national, edible treasures: Nutella. This year’s event will be the 6th annual World Nutella Day honoring the chocolate-hazelnut spread; American writers in Italy Sara Rosso and Michelle Fabio began the holiday in 2007 to encourage Nutella enthusiasts worldwide to enjoy and get creative with Nutella.

Although many Italian and other European children fall in love with Nutella from an early age, the spread is just really hitting English-speaking markets and around the world; no matter how old you are the first time you try Nutella, though, the excitement is palpable and memorable. World Nutella Day is the perfect day for adults everywhere to experience a second childhood and discover Nutella.

Online tributes to the sweet treat in previous years have included homemade recipes, picture collages, and even haiku. Also at NutellaDay.com, the online home of the event, fans can find the top collection of Nutella recipes — over 700 ways to enjoy Nutella in everything from cookies and cupcakes to drinks and pizza as well as Nutella substitute recipes for those who would like to make their own homemade version.

“Thanks to World Nutella Day, we’ve seen a sharp increase in Nutella’s buzz online, and it’s all fan-driven! Google’s search volume for Nutella has more than quadrupled in the past 6 years, and there was no Nutella recipe search traffic before the launch of World Nutella Day. Now we’re the #1 source of Nutella recipes on the web,” said co-host Sara Rosso.

This year, hosts Sara and Michelle have several messages about real live World Nutella Day parties being organized by Nutella Day fans all over the world; more suggestions on how you can celebrate wherever you are can be found at NutellaDay.com.

“Although Nutella execs have long positioned the spread as a breakfast food, World Nutella Day fans have made clear that one of life’s sweetest pleasures is discovering new ways to incorporate Nutella into old recipes — and we’re here to encourage that,” adds co-host Michelle Fabio.

About World Nutella Day:
World Nutella Day, www.nutelladay.com was created in 2007 by Sara Rosso, an American writer living in Italy, and is currently co-hosted by Sara and Michelle Fabio, another American writer living in Italy. Lovers of Nutella get creative with the chocolaty-hazelnut spread and blog about their creations or send in recipes and photos.

Aside from the NutellaDay.com website, which boasts a list of more than 500 Nutella recipes from all over the globe, World Nutella Day can also be found @nutelladay on Twitter and on Facebook at http://www.facebook.com/WorldNutellaDay. World Nutella Day’s Facebook fan page has over 25,000 fans and growing quickly, with fans from all over the world: from Kuwait to France to the Philippines; 76% of fans are women and 68% of all fans are between 18-44.

About Sara Rosso:

Sara Rosso is an American digital strategist, writer and photographer living in Milan, Italy. She writes about food at Ms. Adventures in Italy, and about tech talk and growing your business at When I Have Time.com. Her photography has been featured in the Wall Street Journal, La Cucina Italiana and her writing can be found all over the Internet as well as in Fodor’s Italy guide.

Sara tried Nutella on her first trip to Italy in 1994 and tried not to gain the “Nutella 15″ when studying abroad years later (she’s also got a healthy living site called Food Blogger on a Diet). She’s been living in Italy since 2003. She also co-hosts an all-Italy podcast called Eye on Italy.

Sara can be reached via @rosso on Twitter and via email at press AT sararosso DOT com.

About Michelle Fabio:
Michelle Fabio (@michellefabio) is an American lawyer-turned-freelance writer who has lived in her family’s ancestral village in Calabria, Italy since 2003; she writes at Bleeding Espresso and at Goat Berries, about raising “kids” in southern Italy. Michelle offers a consulting service for aspiring law students called Personal Statement Artist. Michelle has written for the Education Channel of About.com, a New York Times company, as the Guide to Law School and is the official blogger of LegalZoom.com; she has had hundreds of articles and blog posts published in other places such as The Legal Intelligencer, Create Magazine, Italy Magazine, and easyJet Inflight Magazine.She tried Nutella for the first time in Italy in 2002 and wonders how she ever ate fresh bread without it.Michelle can be reached at michelle AT michellefabio DOT com.

Press Contact for World Nutella Day:
Sara Rosso, founder World Nutella Day
contact AT nutelladay DOT com
http://www.nutelladay.com/press

Ferrero S.p.A. is not officially involved with World Nutella Day, nor are the organizers compensated by Ferrero in any way for organizing it; World Nutella Day is truly a labor of love for the tasty treat.
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World Nutella Day 2011 Press Kit

The press kit contains the following:

  • World Nutella Day 2011 event press release
  • High resolution logo
  • High resolution images from past events (photos must be credited to SaraRosso.com)
  • Some suggestions for interview and article topics about World Nutella Day, brands online and social media, including details on our fans!

Download the World Nutella Day 2011 Press Kit in .zip format. Please contact us if you have any questions or problems.

Press Coverage

Some press mentions for World Nutella Day: