Nutella® lovers unite for just one day.
World Nutella® Day
Have you ever loved something so much you thought it deserved a holiday? An American blogger named Sara Rosso did. That’s why she founded World Nutella® Day on February 5th, 2007.
And Nutella® fans loved it! They came together to celebrate their passion for Nutella® on social media through photos, recipes, poems, and messages. From Italy to Australia to the Americas, World Nutella® Day has since become a global phenomenon with people sharing and spreading the wonder of Nutella® at home, work, and school; in their communities off- and online; with family, friends, and fellow fans everywhere.
In 2015, Sara transferred World Nutella® Day to Ferrero (the makers of Nutella®) to help it live on and grow for years to come. So, every year we search for a new Chief Nutella® Ambassador – someone with Sara’s delicious devotion – to lead the fan celebration on World Nutella® Day. Chrissy Eckman was the first to be honored with this tasty title. Who is our 2017 Chief Nutella® Ambassador? Let’s find out.
Texas native and aspiring filmmaker Hannah Westbrook has been named the 2017 Chief Nutella Ambassador. Her fondness for Nutella blossomed while studying abroad in Spain during college. She stumbled upon the hazelnut spread in a little bakery and the rest was history. “After just one bite of Nutella, I knew I was in love!”
Hannah plans to use the Chief Nutella Ambassador task as a way to spread awareness about World Nutella Day. Her goal on February 5th is to unite fans everywhere by celebrating the globe’s devotion to Nutella.
Congrats to Hannah, our 2017 Chief Nutella® Ambassador!


















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On Twitter: tweet your love for Nutella® adding in your message @nutelladay and #worldnutelladay. Become a follower of the @nutelladay Twitter account. |
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On Facebook: update your Facebook status and link it to the website nutelladay.com. To follow the day’s celebration, like the World Nutella Day official Facebook page. |
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On Instagram and Pinterest: tag your photos with #worldnutelladay |
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No matter what kind of celebration you do, just share your pictures and videos on February 5th 2016. Include a link to nutelladay.com as well as the World Nutella Day logo that you can download here below! |
Download it below by right-clicking the badge and selecting “save image” from the menu.
The World Nutella Day logo and trademark are the exclusive property of Ferrero. Download and use are permitted for personal and non-commercial purposes only.
Such permission cannot be interpreted as granting, explicitly or implicitly, third parties the license to use Ferrero trademarks.
The combinations with Nutella® are endless. Try these fun dishes with your family, friends and fellow fans.








CHIEF NUTELLA AMBASSADOR CONTEST
OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. CONTEST SUBMISSION PERIOD BEGINS AT 12:00:00 P.M. ET ON OCTOBER 28, 2016 AND ENDS AT 11:59:59 P.M. ET ON NOVEMBER 18, 2016.
THIS CONTEST IS INTENDED FOR ENTRY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER IF YOU ARE NOT ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY. OPEN TO LEGAL RESIDENTS OF 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 YEARS OF AGE OR OLDER, WHO ENTER FROM WITHIN THE 50 UNITED STATES OR THE DISTRICT OF COLUMBIA.
Sponsor/Administrator reserve the right in their sole discretion to disqualify any Entry that, in their sole opinion, refers, depicts, or in any way reflects negatively upon the Sponsor, Sponsor’s products, the Promotion, World Nutella Day, any other person or entity, or does not comply with these Video Submission Guidelines & Requirements or these Official Rules. Entrants agree to indemnify and hold harmless, Sponsor/Administrator from any claims arising out of such Entrant’s failure to comply with the above Video Submission Guidelines & Requirements. Submissions must be suitable for presentation in a public forum, as determined in the sole discretion of Administrator and/or Sponsor, since the Videos from Entries may be posted on the Website as part of a Video gallery (the “Gallery”). VIDEOS/ENTRIES POSTED TO THE WEBSITE WERE NOT EDITED BY SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER. Sponsor shall have no obligation to post a Video to the Gallery. Not all Videos will be posted to the Gallery, and those posted may be removed by Sponsor at any time, for any reason. In the event that a Video is not posted to the Gallery because it violates the terms of these Official Rules or the Video Submission Guidelines & Requirements, the Entry associated with that Video will be disqualified. Sponsor reserves the right to waive any Video Submission Guidelines & Requirements set forth herein in its reasonable discretion. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligations to Entrants. Sponsor reserves the right, in its reasonable discretion, during or upon completion of the Submission Period, to request that any Entrant resubmit his or her Entry which fails to comply with the Video Submission Requirements prior to any judging. Entries generated by script, macro or other automated means or with the intent to subvert the entry process will be void.
By submitting an Entry, each Entrant (or Entrant’s parent/legal guardian if Entrant is deemed a minor in the state of his/her residence) agrees that his/her submission is gratuitous and made without restriction, and will not place Sponsor under any obligation, that Sponsor is free to disclose or otherwise use the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to the Entrant. Each Entrant (or Entrant’s parent/legal guardian if Entrant is deemed a minor in the state of his/her residence) acknowledges that, by acceptance of his/her submission, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than the Entrant.
If you think that any Entry infringes your intellectual property rights, click here if you wish to report it: http://www.ferrerousa.com/fc-931/.
Each Entrant (or Entrant’s parent/legal guardian if Entrant is deemed a minor in the state of his/her residence), once notified of being a potential Finalist, hereby authorizes Sponsor and its designated agents and representatives to conduct a comprehensive review of potential Finalist’s background (the “Background Check”). Entrant (or Entrant’s parent/legal guardian if Entrant is deemed a minor in the state of his/her residence) understands that he/she will be asked to provide a social security number or similar identification number, addresses or residences from the last seven (7) years, date of birth, prior names (e.g. maiden name) and any other information necessary for Sponsor to conduct a Background Check. The scope of the Background Check may include, without limitation, civil and criminal history records from any criminal justice agency in any or all federal and state records, sex offender registry check, and terrorist watch list check. By entering, Entrant (or Entrant’s parent/legal guardian if Entrant is deemed a minor in the state of his/her residence) agrees to provide all personal information needed and sign a release or authorization form as part of the Documentation in order to permit Sponsor to conduct the Background Check. Sponsor and its designated agents and representatives shall maintain all information received from this release and authorization form in a confidential manner in order to protect Entrant’s personal information.
In addition, Sponsor reserves the right, in its sole discretion, to disqualify a potential Finalist for any of the following reasons: (a) non-compliance with these Official Rules; (b) in the event that the Finalist notification is returned as undeliverable; (c) Background Check or other information indicating a history, characteristic or quality considered by Sponsor to be unacceptable in a Finalist or Winner in this Contest; (d) information showing that the Entry was defective or failed to comply with these Official Rules.
In order to be verified as a Grand Prize Winner, such individual must be able to (1) participate with Sponsor and its agency partners in World Nutella Day activities in Grand Prize Winner’s hometown from January 10, 2017 – January 11, 2017 (which will consist of participating in capturing the Grand Prize winner announcement on video) and (2) travel from January 15, 2017 – January 21, 2017 to accept Grand Prize and participate in World Nutella Day activities.
Before the potential Grand Prize winner is announced and the Grand Prize awarded, the potential Grand Prize winner will be required to provide proof, to Sponsor’s satisfaction, of his/her eligibility, including without limitation, proof of age, residence and identity as well as a high-resolution photograph of her/himself. The potential Grand Prize winner (or their parents/legal guardians for Finalists who are deemed minors in the state of their residence) will be asked to complete, sign and return within five (5) days an Affidavit of Eligibility; a Release of Liability; an Assignment of Rights; a Publicity Release; a written agreement (as outlined in Section 8 below; written permission for Sponsor to conduct a background check (as discussed in more detail in the paragraph below) and any other similar documentation considered reasonably necessary given the nature of the Promotion in Sponsor’s sole discretion (collectively, the “Grand Prize Documentation”). Failure to complete the Grand Prize Documentation as required may result in potential Grand Prize winner’s disqualification, at Sponsor’s sole discretion, and selection of an alternate potential Grand Prize winner based on the next highest score in Round 2.
The potential Grand Prize winner (or his/her parent/legal guardian if Entrant is deemed a minor in the state of his/her residence), once notified of being the potential Grand Prize winner, hereby authorizes Sponsor and its designated agents and representatives to conduct a comprehensive Background Check (as defined above in Section 5). Entrant (or Entrant’s parent/legal guardian if Entrant is deemed a minor in the state of his/her residence) understands that he/she will be asked to provide a social security number or similar identification number, addresses or residences from the last seven (7) years, date of birth, prior names (e.g. maiden name) and any other information necessary for Sponsor to conduct a Background Check. The scope of the Background Check may include, without limitation, civil and criminal history records from any criminal justice agency in any or all federal and state records, sex offender registry check, and terrorist watch list check. By entering, Entrant (or Entrant’s parent/legal guardian if Entrant is deemed a minor in the state of his/her residence) agrees to provide all personal information needed and sign a release or authorization form as part of the Grand Prize Documentation in order to permit Sponsor to conduct the Background Check. Sponsor and its designated agents and representatives shall maintain all information received from this release and authorization form in a confidential manner in order to protect Entrant’s personal information.
In addition, Sponsor reserves the right, in its sole discretion, to disqualify a potential Grand Prize winner for any of the following reasons: (a) non-compliance with these Official Rules; (b) in the event that the Grand Prize winner notification is returned as undeliverable; (c) Background Check or other information indicating a history, characteristic or quality considered by Sponsor to be unacceptable in a Winner in this Contest; (d) information showing that the Entry was defective or failed to comply with these Official Rules.
The verified Grand Prize winner is referred to herein as the “Grand Prize Winner.” The Grand Prize Winner will be announced on the Website, www.Nutella.com, facebook.com/WorldNutellaDay, twitter.com/worldnutelladay, facebook.com/nutellausa, facebook.com/nutella, twitter.com/nutellausa, on or about January 12, 2017.
One (1) Grand Prize: Grand Prize Winner will be named the Chief Nutella Ambassador of 2017 and will serve as the celebrated face representing Nutella fans around the world by participating in Sponsor designated activities in preparation for and to celebrate World Nutella Day on February 5, 2017 (the “Ambassador Role”). Grand Prize Winner will receive a hometown announcement which consists of Sponsor and its agents visiting the Grand Prize Winner in his/her hometown January 10-11, 2017, providing him/her with Nutella merchandise valued at up to $500.00, and capturing a winner announcement video. Grand Prize Winner will also receive a “once-in-a-lifetime Los Angeles City Experience” (the “Experience”) for two (2) (Grand Prize Winner and guest) which consists of: round-trip coach class air transportation for two (2) from an airport near Grand Prize Winner’s primary residence (as determined by Sponsor in its sole discretion) and ground transportation to and from airport/hotel/all events during stay; seven (7) days/six (6) nights hotel accommodations (single, standard room/double occupancy) at a 4-star or higher hotel in Los Angeles (to be determined in Sponsor’s sole discretion); participation by Grand Prize Winner in Sponsor designated activities as Ambassador Role requires; dinner for two (2) at Sponsor-specified fine dining establishment; VIP Studio Tour for two (2); shopping experience; museum tour for two (2) as selected by Sponsor in its sole discretion; breakfast for two (2) at Sponsor-specified fine dining establishment; chef’s table experience for two (2) at Sponsor-selected restaurant; two (2) tickets to a Sponsor-selected sporting event; a package of Nutella merchandise, as determined by Sponsor; and a one (1) year supply of Nutella® hazelnut spread awarded in the form of two (2) cases of fifteen (15) 13 oz. jars. TOTAL ARV: $20,500.00. Grand Prize Winner must be able to travel from January 15, 2017 to January 21, 2017 to participate in World Nutella Day activities. All travel must be taken on dates specified, or Grand Prize will be forfeited and may be awarded to an alternate Winner; no alternative travel dates are available.
CHIEF NUTELLA AMBASSADOR IS NOT A REAL JOB. IT IS A PRIZE IN THE CONTEST. ANY USE OF LANGUAGE THAT IMPLIES A REAL JOB IS SOLELY FOR ENTERTAINMENT PURPOSES. GRAND PRIZE WINNER IS NOT BECOMING AN EMPLOYEE OF SPONSOR AND IS NOT ENTITLED TO ANY SPONSOR BENEFITS. The Grand Prize shall not be deemed to create any employer-employee, partnership, or other agency relationship between Grand Prize Winner and Sponsor or any other party, and Grand Prize Winner will have no right to participate in any of Sponsor’s employee benefits, including, but not limited to, retirement, health insurance, disability, profit-sharing, workers compensation and/or unemployment insurance as a result of and acceptance of the Grand Prize.
Actual value of trip may vary based on point of departure. Any difference between stated value and actual value will not be awarded. If Grand Prize Winner resides within a one hundred (100)-mile radius of destination, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided in lieu thereof. Grand Prize Winner must be able to travel on dates specified by Sponsor, or the Grand Prize will be forfeited and no substitute Grand Prize or additional compensation will be awarded. Grand Prize consists only of the elements expressly set forth in these Official Rules. Grand Prize Winner is solely responsible for any costs and expenses in connection with the Grand Prize not expressly described herein as being awarded including, without limitation, any additional costs and expenses associated with the acceptance and use of the Grand Prize that are not described herein as being awarded (including, but not limited to, transportation, travel or other insurance, baggage fees, meals, room service charges, any additional costs charged to the hotel room, souvenirs, personal charges, tips, gratuities, entertainment, transfers, and other incidental expenses). Grand Prize Winner and guest must travel together on the same itinerary and are responsible for obtaining any/all necessary documents (including but not limited to a valid photo I.D.) prior to departure. If Grand Prize Winner is the age of majority in the state of his/her residence, but under twenty-one (21) years of age as of date of trip departure, he/she must be accompanied by an adult of at least twenty-one (21) years of age as of date of trip departure in order to check into the hotel. If the Grand Prize Winner is under the age of majority in the state of his/her residence, his/her parent/legal guardian must accompany him/her on the trip and be counted as the guest. All guest(s) must be of legal age of majority in his/her jurisdiction of residence (and at least 18 years of age (or 19 for residents of AL and NE) as of date of trip departure), unless a child or legal ward of Grand Prize Winner. Minors must be accompanied at all times during trip (including, but not limited to, in-flight, hotel stay and all prize-related events) by minor’s parent or legal guardian. Grand Prize Winner and guest must sign a liability/publicity release prior to issuance of travel documents. If any guest is a child or legal ward of Grand Prize Winner, such Grand Prize Winner must sign and return release on behalf of child or legal ward. Once travel guests are selected, they may not be substituted, except in Sponsor's sole and absolute discretion. Reservations are subject to availability. Grand Prize Winner (or his/her parent/legal guardian if Grand Prize Winner is a minor in the state of his/her residence) will be required to provide a major credit card at time of hotel check-in to cover hotel incidentals. Travel dates are subject to Sponsor approval. Airline tickets are non-refundable, non-transferable, are not valid for upgrades, or use with frequent flier miles or points, and may not be reissued once travel has commenced. Open tickets may not be issued and stopovers are not permitted. No travel extensions will be permitted. Travel may not be combined with any other offer and may not qualify for frequent flier miles or hotel points. Travel, hotel, carrier and other arrangements to be determined by Sponsor in its sole discretion. All travel arrangements must be made through Sponsor’s agent, and air carriers, hotels and activity/service providers will be selected by Sponsor in its sole discretion. Released Parties are not responsible for lost, stolen or mutilated travel documents or tickets including, without limitation, airline and/or excursion/activity tickets and/or Event (as defined below) tickets and/or a lost or stolen gift card and none will be replaced. Any excursions/activities are subject to availability, and may be modified or eliminated at Sponsor’s sole discretion. All excursions/activities are subject to certain terms and conditions as specified by issuer. Unused excursions/activities will be forfeited. All travel will be at the risk of the Grand Prize Winner and guest. Released Parties shall have no responsibility or liability for cancellations, overbookings, delays, or any other changes by any company or person providing any element of Grand Prize and are not responsible or liable for any expenses incurred as a consequence thereof. If Grand Prize Winner is not a minor in the state of his/her residence or under twenty-one (21) and elects to partake in any or all portions of his/her trip without a guest, such trip will be awarded to the Grand Prize Winner and any remainder of the trip will be forfeited and shall not be subject to further or alternative compensation. Released Parties are not responsible for flight delays and/or cancellations resulting in a Grand Prize Winner and his/her guest not being able to use or reschedule hotel or other reservations/accommodations and/or an excursion/activity and/or tickets for Events (as defined below), and no substitution or compensation will be awarded. Subject to terms and conditions of the respective air carriers, hotels, restaurants and activity/service providers with which Grand Prize Winner has a reservation.
The Grand Prize Winner will receive two (2) tickets to a sporting event scheduled to take place in Los Angeles during the week of January 15, 2017 – January 21, 2017 (the “Event). Tickets to a particular Event are not guaranteed. Tickets are subject to availability, venue capacity, age restrictions and price. Seating is determined by Sponsor, in its sole discretion. Event tickets must be purchased by Sponsor’s agent. The Released Parties are not responsible if Grand Prize Winner does not use tickets on day of Event, Released Parties are not responsible if the Event is delayed, postponed and/or cancelled for any reason resulting in the Grand Prize Winner and/or guest not being able to attend the ticketed Event. Grand Prize Winner will not be reimbursed for tickets. Tickets may be subject to issuer’s standard rain-check policies and procedures. Grand Prize Winner and guest are subject to all venue policies and the terms and conditions imposed by the Event organizer and venue; which, by accepting Grand Prize, Grand Prize Winner and guest agree to abide by.
Four (4) Runner Up Prizes (one (1) per Finalist [excluding Grand Prize Winner]): One year supply of Nutella® hazelnut spread awarded in the form of two (2) cases cases of fifteen (15) 13 oz. jars (ARV: $128.70 each; Total ARV: $514.80).
If there is noncompliance with these Official Rules by any Finalist, if Runner Up Prize notification or attempted notification is returned as undeliverable, if a Runner Up Prize winner is deemed ineligible for any reason, or a Runner Up Prize winner declines Runner Up Prize offered, Runner Up Prize will be forfeited and not awarded.
Grand Prize Winner and Runner Up Prize winners are referred to herein as “Winners.” Prizes won by an Entrant who is a minor in his/her state of residence will be awarded to minor’s parent or legal guardian who must sign and return all required documents. No prize transfer or cash redemption by any prize allowed. No prize substitution, in whole or in part, except by Sponsor who reserves the right to substitute a prize (in whole or in part) of comparable or greater value, at its sole discretion. Any stated difference between the approximate retail value and actual value of prize or any substituted prize will not be awarded. Any portion of prize not used by a Winner is forfeit and no cash substitute will be offered or permitted. Winners are solely responsible for any costs and expenses in connection with the prize not expressly described herein as being awarded including, without limitation, all federal, state, or local taxes (if any) on prizes and any additional costs and expenses associated with the acceptance and use of the prize that are not described herein as being awarded. Grand Prize Winner will be required to provide Sponsor with a valid social security number or tax identification number before the Grand Prize will be awarded for tax reporting purposes. Grand Prize Winner will be issued an IRS 1099 form for the value of the Grand Prize. All prizes are awarded “as is” with no warranty or guarantee, either express or implied, by Sponsor. In no event will more than the stated number of prizes be awarded. In the event that there are fewer than five (5) Finalists, Sponsor shall have the right to award fewer Runner-Up prizes than stated in Section 7 above. Any unawarded, unclaimed or voided prizes will not be awarded. Sponsor is not responsible for any change of email address and/or mailing address of Entrants. Runner Up Prizes will be shipped to the address provided by each Finalist within six to eight weeks of Winner selection and verification.
Sponsor reserves the right in its sole discretion to cancel, terminate, modify, or suspend the Promotion if fraud, technical failures or errors, viruses, bugs, unauthorized human intervention or any or other similar causes or factors beyond Sponsor's reasonable control corrupts, impairs or compromises the administration, security, integrity or fairness of the Promotion (or portions thereof), as determined by Sponsor in its sole discretion. Should the Promotion be cancelled or terminated for any of the aforementioned reasons, the Grand Prize may be awarded in any manner deemed fair and equitable by Sponsor, in its sole discretion, from among those Entries submitted prior to the action taken, or Sponsor shall have the right to proceed in such a manner as may be deemed fair and equitable by Sponsor in its sole discretion. In the event the Promotion is cancelled or terminated, notice will be posted online. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.
Any damage made to any Promotion-related website will be the responsibility of the authorized e-mail account holder of the e-mail account associated with the damage in question. Any Entries suspected of being fraudulent (including those using robotic, automatic, programmed, or similar methods of participation) may be disqualified, based on determinations made solely by Sponsor. Sponsor reserves the right, in its sole discretion, to prohibit the participation of or disqualify an individual if fraud or tampering is suspected in connection with the Entry, judging or voting process or the operation of the Promotion, if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules, if an individual is acting in violation of these Official Rules or is acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person. If an Entrant submits more than the stated number of Entries permitted, and/or if Sponsor suspects that an Entrant attempted to obtain additional Entries by using multiple e-mail addresses, IP Addresses, registrations, identities or any other method, all suspect Entries submitted by the Entrant may be declared null and void.
NOTICE TO ENTRANTS: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY PROMOTION-RELATED WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL REPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.
While the celebration will happen all day online – on Facebook, Twitter, Instagram, Pinterest and this website, many of you might want to throw a celebration for friends and family at home.
To get you started, here's a list of party items you might need:
Nutella®, of course!
Bread—any and all kinds, the fresher, the better
Breadsticks and pretzels for easy Nutella® consumption
Fruit—strawberries, bananas, blueberries, raspberries, apple slices, kiwi, whatever your heart desires
A special Nutella® dish as your table centerpiece—check out our social channels and website for inspiration
Something savory to balance out the sweet—you don’t want to cause Nutella® fatigue!
Knives and spoons for quick Nutella® application
Napkins—it might get messy!
Paper plates and cups
Milk, water and other thirst-quenching drinks
Devices for taking photos and video—record the fun and share it with all of us online!