February 5th, 2017

Nutella® lovers unite for just one day.
World Nutella® Day

World Nutella Day World Nutella Day


World Nutella Day World Nutella Day

Started by a fan like you!

Have you ever loved something so much you thought it deserved a holiday? An American blogger named Sara Rosso did. That’s why she founded World Nutella® Day on February 5th, 2007.

And Nutella® fans loved it! They came together to celebrate their passion for Nutella® on social media through photos, recipes, poems, and messages. From Italy to Australia to the Americas, World Nutella® Day has since become a global phenomenon with people sharing and spreading the wonder of Nutella® at home, work, and school; in their communities off- and online; with family, friends, and fellow fans everywhere.

In 2015, Sara transferred World Nutella® Day to Ferrero (the makers of Nutella®) to help it live on and grow for years to come. So, every year we search for a new Chief Nutella® Ambassador – someone with Sara’s delicious devotion – to lead the fan celebration on World Nutella® Day. Chrissy Eckman was the first to be honored with this tasty title. Who is our 2017 Chief Nutella® Ambassador? Let’s find out.

meet your Chief Nutella® Ambassador & host for World Nutella® Day 2017

Hannah Westbrook

Texas native and aspiring filmmaker Hannah Westbrook has been named the 2017 Chief Nutella Ambassador. Her fondness for Nutella blossomed while studying abroad in Spain during college. She stumbled upon the hazelnut spread in a little bakery and the rest was history. “After just one bite of Nutella, I knew I was in love!”

Hannah plans to use the Chief Nutella Ambassador task as a way to spread awareness about World Nutella Day. Her goal on February 5th is to unite fans everywhere by celebrating the globe’s devotion to Nutella.

Congrats to Hannah, our 2017 Chief Nutella® Ambassador!

Hannah’s Here to Celebrate

Watch as she spreads the excitement for World Nutella® Day 2017 and inspires fans.


10 easy ways to celebrate the big day

Make a recipe with NutellaMake a recipe with Nutella

Make a recipe
with Nutella®

Write a song or poem about NutellaWrite a song or poem about Nutella

Write a song or poem
about Nutella®

Enjoy Nutella somewhere interestingEnjoy Nutella somewhere interesting

Enjoy Nutella®
somewhere interesting

Strike a pose with NutellaStrike a pose with Nutella

Strike a pose
with Nutella®

Create some Nutella inspired artCreate some Nutella inspired art

Create some Nutella®
inspired art

Do an original flavor pairingDo an original flavor pairing

Do an original
flavor pairing

Relive your first Nutella experienceRelive your first Nutella experience

Relive your first
Nutella® experience

Give Nutella to people you loveGive Nutella to people you love

Give Nutella® to
people you love

Introduce someone to Nutella for the first timeIntroduce someone to Nutella for the first time

Introduce someone to
Nutella® for the first time

Host a delicious party in honor of NutellaHost a delicious party in honor of Nutella

Host a delicious party
in honor of Nutella®
learn how

Most importantly, SHARE your love with everyone in the world!


On Twitter: tweet your love for Nutella® adding in your message @nutelladay and #worldnutelladay. Become a follower of the @nutelladay Twitter account.


On Facebook: update your Facebook status and link it to the website nutelladay.com. To follow the day’s celebration, like the World Nutella Day official Facebook page.


On Instagram and Pinterest: tag your photos with #worldnutelladay


No matter what kind of celebration you do, just share your pictures and videos on February 5th 2016. Include a link to nutelladay.com as well as the World Nutella Day logo that you can download here below!

Use the World Nutella® Day badge in your posts!

Download it below by right-clicking the badge and selecting “save image” from the menu.

The World Nutella Day logo and trademark are the exclusive property of Ferrero. Download and use are permitted for personal and non-commercial purposes only.

Such permission cannot be interpreted as granting, explicitly or implicitly, third parties the license to use Ferrero trademarks.

check out some inspirational videos made for the celebration

recipe inspiration for the big day

The combinations with Nutella® are endless. Try these fun dishes with your family, friends and fellow fans.


World Nutella® Day

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2007 - 2014