Thanks for your submissions! The entry period is now over.

Who will be the new leader of #NutellaNation on

World nutella day

?

There’s only one way to find out.
Check back January 10, 2017 to meet your Chief Nutella Ambassador.

Until then, feel free to check out our stars-in-the-making by catching their fan videos below.

There’s only one way to find out.
Check back January 10, 2017 to meet your Chief Nutella Ambassador.

Until then, feel free to check out our stars-in-the-making by catching their fan videos below.

Time to roll out the red carpet.

We’re looking for a member of #NutellaNation to rise up and become our star on World Nutella Day. The winner will be featured in videos, connect our passionate fans on social media, and lead the celebration.

fan video submissions

check out what your fellow fans have been doing!

Nutella

grand prize WINNER

the honor of being

Chief Nutella Ambassador

What's in it for me, right? Here's everything you'll get as our 2017 Chief Nutella Ambassador, on top of the bragging rights.

  • • Round-trip travel and luxury accommodations in Los Angeles, CA.
  • • A celebration in winner's home town.
  • • A year's supply of Nutella*.
  • • VIP entry to events each evening in LA
  • • Star in videos on Nutella’s social media channels

*Awarded in the form of 2 cases of fifteen (15) 13 oz. jars

4 RUNNERS-UP

A year’s supply of Nutella
*Awarded in the form of 2 cases of fifteen (15) 13 oz. jars

contest timeline

Here’s what will happen once all of the submissions are received.

October

 

November

 

January

Top 5

We’ll start accepting submissions

We will be collecting submissions, and reviewing them based off of our criteria.

Speaker Image

We will be choosing our finalists

After reviewing the entries, we’ll select our top five finalists.

Badge

The Chief Nutella Ambassador will be revealed!

He or she will lead the World Nutella Day celebration on February 5.

fans will celebrate world nutella day on february 5!

World Nutella Day

Started by fans like you!

Have you ever loved something so much you thought it deserved a holiday? Sara Rosso, an American blogger living in Italy, did. That’s why she founded World Nutella Day on February 5, 2007.

And Nutella fans loved it! They came together to celebrate their passion for Nutella on social media through photos, recipes, poems, and messages. From Italy to India to Israel, World Nutella Day has since become a global phenomenon with people sharing and spreading the wonder of Nutella at home, work, and school; in their communities off- and online; with family, friends, and fellow fans everywhere.

In 2015, Sara transferred World Nutella Day to Ferrero (the makers of Nutella) to help it live on and grow for years to come. This year, we’re looking for a Chief Nutella Ambassador – someone with Sara’s delicious devotion – to help us lead the fans for World Nutella Day 2017. Will it be you?

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