February 5th, 2016

Nutella® lovers unite for just one day.
World Nutella® Day

World Nutella Day World Nutella Day


World Nutella Day World Nutella Day

Started by a fan like you!

Have you ever loved something so much you thought it deserved a holiday? An American blogger named Sara Rosso did. That’s why she founded World Nutella® Day on February 5th, 2007.

And Nutella® fans loved it! They came together to celebrate their passion for Nutella® on social media through photos, recipes, poems, and messages. From Italy to Australia to the Americas, World Nutella® Day has since become a global phenomenon with people sharing and spreading the wonder of Nutella® at home, work, and school; in their communities off- and online; with family, friends, and fellow fans everywhere.

In 2015, Sara transferred World Nutella® Day to Ferrero (the makers of Nutella®) to help it live on and grow for years to come. So for 2016, we searched for a new Chief Nutella® Ambassador—someone with Sara’s delicious devotion—to help us lead the fans for this upcoming World Nutella® Day.

meet your Chief Nutella® Ambassador & host for World Nutella® Day 2016

Chrissy Eckman

“It’s a dream come true that I never knew I had!” Chrissy Eckman, 21-year-old college junior, was born to lead World Nutella Day. As an art school freshman, Chrissy bought her first jar of Nutella and has been devoted to spreading the hazelnut joy every day since. She’s even been called the “Nutella Queen.”

Chrissy’s nonstop and infectious enthusiasm for Nutella and her clever creativity helped her earn the title and she’ll help us unite Nutella fans around the globe on World Nutella Day February 5th.

Congratulations, Chrissy, Chief Nutella Ambassador 2016!

Chrissy’s mission: inspire 7 billion people

For World Nutella® Day 2016, Chrissy is on a mission to get the 7 billion people of the world to join in the celebration. See how she’s going to do it.







Come Together

Come Together

Come Together

10 easy ways to celebrate the big day

Make a recipe with NutellaMake a recipe with Nutella

Make a recipe
with Nutella®

Write a song or poem about NutellaWrite a song or poem about Nutella

Write a song or poem
about Nutella®

Enjoy Nutella somewhere interestingEnjoy Nutella somewhere interesting

Enjoy Nutella®
somewhere interesting

Strike a pose with NutellaStrike a pose with Nutella

Strike a pose
with Nutella®

Create some Nutella inspired artCreate some Nutella inspired art

Create some Nutella®
inspired art

Do an original flavor pairingDo an original flavor pairing

Do an original
flavor pairing

Relive your first Nutella experienceRelive your first Nutella experience

Relive your first
Nutella® experience

Give Nutella to people you loveGive Nutella to people you love

Give Nutella® to
people you love

Introduce someone to Nutella for the first timeIntroduce someone to Nutella for the first time

Introduce someone to
Nutella® for the first time

Host a delicious party in honor of NutellaHost a delicious party in honor of Nutella

Host a delicious party
in honor of Nutella®
learn how

Most importantly, SHARE your love with everyone in the world!
Here are some suggestions...


On Twitter: tweet your love for Nutella® adding in your message @nutelladay and #worldnutelladay. Become a follower of the @nutelladay Twitter account.


On Facebook: update your Facebook status and link it to the website To follow the day’s celebration, like the World Nutella Day official Facebook page.


On Instagram and Pinterest: tag your photos with #worldnutelladay


No matter what kind of celebration you do, just share your pictures and videos on February 5th 2016. Include a link to as well as the World Nutella Day logo that you can download here below!

Use the World Nutella® Day badge in your posts!

Download it below by right-clicking the badge and selecting “save image” from the menu.

The World Nutella Day logo and trademark are the exclusive property of Ferrero. Download and use are permitted for personal and non-commercial purposes only.

Such permission cannot be interpreted as granting, explicitly or implicitly, third parties the license to use Ferrero trademarks.

recipe inspiration for the big day

The combinations with Nutella® are endless. Try these fun dishes with your family, friends and fellow fans.

Recipe 1
Recipe 6
Recipe 8
Recipe 2
Recipe 3
Recipe 5
Recipe 7
Recipe 4